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Outreach, love for writing draws CEOs to blogosphere

Association executives who blog say the Web presents a means to connect with members and other people across their profession If you want to know what Doug Pinkham's thinking, check out his blog. The president of the Public Affairs Council has maintained one on his association's website since 2009. It started as a weekly blog, but that proved a bit too much for the busy Pinkham. "The struggle, of course, is just keeping up the pace," he said. Pinkham now posts every month, making him part of a small but not insignificant number of nonprofit heads who blog. The longer wait between posts gives Pinkham time to put more thought into each article, which is usually reprinted… Read More